Preheat the oven to 350°F / 180°C and prepare an 8 ½” x 4 ½” loaf pan with a parchment or foil sling, or simply spray with a flour-based cooking spray and set aside.
In a mixing bowl, whisk together 1 ¾ cups all-purpose flour, 1 ½ teaspoons baking powder, ½ teaspoon baking soda, ½ teaspoon salt, 1 teaspoon ground cinnamon, and 1 teaspoon pumpkin pie spice and set aside.
In a larger mixing bowl, combine ½ cup granulated sugar, ¾ cup brown sugar, 2 eggs, ½ cup oil, and a ½ teaspoon vanilla extract. Whisk together until the sugar is dissolved and there’s no visible streaks of egg.
Now add 1 ½ cups of pumpkin puree and a ¼ cup milk and continue whisking until everything is well combined.
Add the dry mixture into the pumpkin mixture and whisk until just combined. Add ¾ cup semi-sweet chocolate chips and fold them into the batter without over mixing it.
Pour the batter into the prepared loaf pan and bake on the center rack of the oven for 60-70 minutes until a toothpick or cake tester comes out mostly clean with a few moist crumbs on it. Begin checking around 55 minutes, and if the center is still wet, keep checking every 3-5 minutes until done. If you notice the top getting a little too dark, cover lightly with tented foil around the 30-minute mark.
Once finished baking, remove from the oven and let it cool in the loaf pan until cool enough to handle, at least 15-20 minutes. Use the sling to remove the bread or invert the pan and slide it out with your hand. Place on a cooling rack until cooled to room temperature before slicing and serving.
1) Pumpkin Puree – Always use which one is called for in a recipe. Most pumpkin recipes call for pumpkin puree because pumpkin pie filling has additional ingredients like added sugar and spices and preservatives. These additions can mess with the recipe and make it not only overly sweet or potent but can also mess with the desired structure.2) Chocolate Chips – As mentioned in the post above, you can use pretty much any type of chocolate chip you want, like regular, mini, chunks, semi-sweet, milk chocolate, dark chocolate, white chocolate, etc. I prefer semi-sweet or dark in this recipe, but feel free to experiment. Also check the variations section in the post for other ideas.3) Muffins – If you’d prefer to turn this into muffins instead of a loaf, you can. It should make around 1 ½ dozen regular size muffins. Cook for about 15-20 minutes. Alternatively, if you want muffins, I suggest my pumpkin spice muffins recipe.4) Serving Size – Depending on how thick you cut the loaf, you can get a varying number of servings. If cut as thick as a standard slice of sandwich bread, you can easily get 12 or so servings. If cut thick like Texas toast, you can get about 8-10 slices.